Staring at your computer screen for hours trying to come up with pickleball content ideas for January is sooo last year.
If you want to grow your pickleball business in 2025, content is key. This list of content ideas is designed to make building your content calendar easier than ever, leaving you more time to work on other important areas of your business.
In this post, you’ll find key pickleball dates for January, pickleball content ideas for social media, newsletters and blog posts, and a short to-do list of crucial content and copy tasks to tackle this month.
So set aside your pickleball paddle for a few minutes, pull up your content calendar and prepare to create a content calendar for January that converts.
January Calendar for Pickleball Businesses
From national holidays to observances, these key dates can provide a starting point for January content.
January 1: New Year’s Day
January 1-7: New Year’s Resolution Week
January 15: Martin Luther King Jr. Day
Want to plan even further ahead? Check out our complete 2025 Sports Calendar.
5 Social Media Content Ideas for Pickleball Businesses
Your customers are hooked on pickleball…and searching for related content on their Instagram and other social media feeds. Incorporate one (or all) of these pickleball content ideas into your calendar for January.
Instagram Reel Idea: Newbie’s Guide to Pickleball
New year, new pickleball players! Help newcomers feel comfortable by introducing them to the game or, if you are a pickleball facility or coach, your programs. Try detailing the ins and outs of your paddle rotation system or highlighting your Introduction to Pickleball class to help welcome new players.
Instagram Reel Idea: Fix Your Serve in 60 Seconds
Or your third shot drop. Or your dink. Or…you get it. Highlight one common mistake players make in a specific part of their game and give a simple tip to fix it. You can even turn this into a series to use all year!
Instagram Carousel Idea: Day 1 -> Day 365
Tell a story about a pickleball transformation, whether it’s yours or a client’s. Focus on one aspect of the game, like improving a serve, or a total transformation, like winning a tournament or creating a new community of friends. Consider what your client’s 2025 goal might be and find a similar narrative to highlight.
Instagram Carousel Idea: Pickleball Bucket List
What should be on every pickleball player’s bucket list? From playing a tournament to spending a week at a luxurious pickleball resort, identify a few items that should be on everyone’s bucket list.
Instagram Carousel Idea: Local Pickleball Guide
Where can new players find the perfect paddle? Where’s the best place to grab lunch near your facility? Highlight other local, complementary businesses for newcomers and experts alike and start the year by giving your audience some new places to frequent.
4 Newsletter Ideas for Pickleball Businesses
Need a newsletter idea? I’ve got you covered! Whether you send a note to your list weekly or monthly, these ideas will fit in any open spot on your content calendar.
Newsletter Idea: Your New Year’s Resolution
What are your pickleball goals for the year, either on the court or within your business? Share your goals with your audience and, if possible, the roadmap you plan to use to execute them. They’ll love to come along for the ride — and get some 2025 inspiration!
Newsletter Idea: 2025 Sneak Peek
Planning to add some new programs to your facilities calendar? Launching some new products in your shop? Give your audience a sneak peek on what to expect this year. For an added bonus, create a waitlist or notification list to gauge interest in your new offer or product.
Newsletter Idea: How/Where to Play in the Winter
Your audience doesn’t have to give up pickleball just because it’s cold outside. Share some places to play in cold weather or put together a list of attire and products that can keep them warm on the court all season long.
Newsletter Idea: Valentine’s Day Idea
Your audience will start searching for Valentine’s Day ideas in mid to late January, so prep a newsletter with pickle ball-related date and gift ideas early. You’ll be ready to send it out when interest starts to increase.
2 Blog Post Ideas for Pickleball Businesses
Your blog posts have the potential to attract customers for months and years to come. These ideas have a long shelf life, so you can write them now and repurpose them all year long.
Blog Post Idea: Pickleball Primer
If you don’t have a blog post breaking down pickleball for beginners, add this idea to your calendar ASAP. Establish yourself as an authority on the subject by highlighting your own pickleball experience and share information you wish you’d known when you started.
Blog Post Idea: How to Improve Your Game In One Year
Your audience wants to win whenever they step on the court — and you can help them accomplish that! Create a post with a month-by-month breakdown of skills and shots to work on to improve their pickleball game. Get as in-depth as you need to depending on your audience.
Bonus Tip: Repurpose the post into a checklist and use it as a lead magnet to help grow your newsletter list.
Content & Copy To-Do List
Let’s leave the last-minute scramble to create content and copy for your pickleball business in 2024. This year, use this monthly list to help you plan ahead and turn your health and wellness content ideas into action.
January Content & Copy To-Do List
- Finalize all Valentine’s Day copy and content.
- Finalize all President’s Day promotional copy and content.
- Refresh services pages and website copy to align with 2025 Q1 offerings.
- Start planning spring and Easter content so you can begin searching for freelance help in February.
Set aside some time for these content and copy tasks now so you’ll be well-prepared for a busy February.
What’s Next?
Now, it’s time to get planning and creating! Fill your content calendar with these ideas and set aside some time to create and schedule each item. Too busy to write? No worries! Hire a freelancer copywriter or content writer to execute your vision while you work on the rest of your business. Contact me today.
