20 Pickleball Content Ideas to Add to Your Content Calendar Today

Sick of pursuing the same pickleball content ideas each month? If you’re looking for some new ideas that connect with your audience, you’ll love this list.

Not sure where to begin? Here are 20 content ideas you can use any month of the year!

Pickleball Content Ideas for Blogs

These five ideas will help draw traffic to your website and can be repurposed into social media content for other platforms.

How to Play Pickleball

Pickleball is exploding throughout the country, which means it will likely be covered at some point by local and national media outlets. Put together a primer on the rules of pickleball. Tailor it to your product or service. For example, a pickleball coach can include a section about drills or lessons, while a clothing brand can include information about what to wear on the court.

Where to Play Pickleball in [CITY]

Does your club or gym feature pickleball courts? Are you a pickleball venue that offers courts and cocktails? Put together a post with 5-10 locations to play pickleball in your city, including your own. It will generate search traffic and gently guide people toward your venue.

How to Improve Your Pickleball Game in One Month

What better way to celebrate National Pickleball Month than by improving your game? Share ways your audience can improve their game quickly based on your offering. If you’re a sneaker company, write about how equipment (including sneakers) impacts your game. If you’re a coach, share how a reader can improve an element of their game, like their serve or footwork, over the course of the month.

Why We Love Pickleball

It’s time to include your customers in on the fun! Ask current and former clients to share what they love about pickleball and compile their answers into a blog post. Break out individual answers into posts for social media that you can use throughout the month.

What’s Next for Pickleball

It’s time to dream big! Make your predictions about what the future holds for the sport. Whether you choose to make serious predictions or get a little bit goofy, this will let you flex your expertise about the sport and provide some thought-provoking content for readers.

Pickleball Content Ideas for Newsletters

The blog posts above can be adapted for newsletters. If you need a few more to fill your content calendar, swipe these ideas.

Meet the Team

Do you have a customer with an amazing story? A player that’s tearing up the court and worth featuring? An employee you’re ready to introduce to your audience? Interview them for the newsletter and write a short article or Q&A from their answers. Don’t forget to ask them how they’re planning to celebrate National Pickleball Month!

Staff Picks

If you run a product-based business, ask one of your team members to create a list of their top three or five products. Include a quote about why they love each product to give the newsletter a personal touch.

Five to Watch

Create a list of five players to watch in an upcoming tournament or five upcoming events that pickleball fans should keep an eye on. Help your audience connect with popular players and events to deepen their love for the sport.

How To

How can a player land the perfect serve? How do you make your most popular paddle? Teach your readers something new about pickleball. Hopefully, it’s related to your business! Share how you designed your most popular pickleball paddle or the process for constructing a new court. Your audience will love learning more about the game they love.

Host a Takeover

Do you work with influencers to promote your product? Do you coach a player that’s climbing the pickleball ranks? Let someone related to your business take over your newsletter and share their expertise with your audience. It will provide a fresh voice for your newsletter and open up opportunities for cross-promotion that can grow your subscriber list.

Pickleball Content Ideas for Social Media

Whether you prefer Instagram, Facebook or LinkedIn, these post ideas can be adapted for your audience on any social media platform.

What Pickleball Means to Me

Tell your audience how you discovered pickleball and share the impact it had on your life and career. This post is an opportunity to connect with your audience through storytelling and will help you humanize your brand.

Celebrate a Sports Holiday

From National Pickleball Month to International Coaching Week, there are always opportunities to celebrate some aspect of pickleball. Check out our complete list of sports holidays to help you brainstorm.

What to Know

Help your audience learn more about the best storylines in pickleball. Compile some takeaways from a recent tournament or make a list of pros to watch at an upcoming event.

Save the Date

Do you have a sale or special event coming up? Promote it again — even if it’s several months away — during National Pickleball Month. Bonus points if you can offer a celebratory pickleball month discount.

Success Stories

Turn your client testimonials into a story-driven narrative. Talk about how your product or service impacted their game.

Pickleball Content Ideas for Video

Trying to come up with ideas for YouTube shorts, TikToks or Reels? Try these ideas!

This or That

Come up with some fun either-or questions about pickleball. Answer them yourself, ask your staff or put your customers on the hotseat. Let them answer the questions to spark discussion.

Steal this Drill

Share your favorite pickleball drill so others can recreate it at home. If you sell pickleball attire or gear, use it in the video to promote your product in a low-key way.

How Well Do You Know Your Partner?

Stage your own version of The Newlywed Game. Grab a pair of pickleball partners, ask them a few questions about each other and see if their answers match.

What’s In Your Bag?

Share what’s in your pickleball bag or have a staff member share what’s in theirs. You might be surprised at what you find mixed in with your pickleball gear!

Facility Tour

Take your audience behind the scenes at your office or pickleball facility. Show them where the magic happens. Everyone loves taking a look behind the curtain!

Take Your Pickleball Content Ideas From Planned to Published

If you’re looking for high-quality blog  posts, newsletters or social media posts delivered on a deadline, let’s chat. Schedule a call or send me a note at nicole@nmsstrategy.com.