It’s New Year’s resolution season — which means it’s time to brainstorm some brand-new health and wellness content ideas.
I’ve got you covered. Consider this your January content and copywriting guide. It has everything you need to create content and copy that will bring in new business and encourage past clients to reprioritize health and fitness in the new year.
This guide includes key dates for January, health and wellness content ideas for social media, email and blog posts, and a to-do list to help make maintaining your content and copy strategy totally seamless. So grab your calendar or log into your favorite content planning tool — it’s time to prep for January!
Read more: Health and Wellness Content Ideas for JanuaryJanuary Calendar for Health and Wellness Businesses
From national holidays to observances, these January dates can provide plenty of easy-to-implement content ideas for health and wellness businesses.
January 1: New Year’s Day
January 1-7: New Year’s Resolution Week
January 2: National Personal Trainer Day
January 15: Martin Luther King Jr. Day
January 21: Rid the World of Fad Diets & Gimmicks Day
January 31: National Preschool Health & Fitness Day
Want to plan even further ahead? Check out our complete 2025 Sports Calendar.
5 Social Media Content Ideas for Health and Wellness Businesses
Need inspiration for an Instagram post or TikTok? Look no further! Incorporate one (or all five) of these health and wellness content ideas into your calendar for January.
Instagram Reel Idea: Facilities Tour
Take your audience on a tour of your facility. Turn this into several posts by showing creating a different video for each space or give them a rapid tour of the entire facility. This is your chance to highlight your rejuvenating massage room or tranquil waiting area, so make it count!
Instagram Reel Idea: Behind the Scenes of a Service
When a customer books with you, what do they experience? Show them one of your services, from a cold stone massage to a facial, from start to finish.
Instagram Carousel Idea: If Your Goal Is…
Picture your ideal client’s New Year’s resolution. Is it to practice more self-care? Improve their health? Look their best for a trip? Identify one of their goal’s and picture how your service can help them achieve it. Create a carousel post that breaks down exactly how to achieve that goal in 2025.
Instagram Reel Idea: Staff Resolutions
What does your staff want to accomplish this year? Ask them on video and turn it into a reel. From silly goals to life-changing ones, it will give your audience more insight into your staff. Bonus points if their goals relate to your business!
Instagram Carousel Idea: Client Transformation Story
The key word here is story. Take your best client testimonial and turn it into a narrative carousel post. Your next client is dreaming of their own goals right now. Give them an example to aspire to!
4 Newsletter Ideas for Health and Wellness Businesses
Whether you send a newsletter weekly, monthly or somewhere in between, these ideas are for you! Pick one or two to add to your content calendar this month.
Newsletter Idea: Your New Year’s Resolution
Give your email a personal spin by sharing your New Year’s resolution. Whether it relates to your business or not, it offers your audience some insight into who you are as a person and that connection can turn into a booked service or purchase.
Newsletter Idea: When Should You…
January is for planning — and now’s your chance to put your business at the top of mind. Break down when clients should complete key health and wellness tasks related to your business, whether that’s revisiting their supplement routine, scheduling their next appointment or revamping their workout plan.
Newsletter Idea: How to Refresh Post Holiday
Your clients deserve a little relaxation after the holiday hustle. Break down some ways they can refresh their mind, body and spirit, both at home and with your business.
Newsletter Idea: Valentine’s Day Ideas
Valentine’s Day will be here before you know it and many people will start thinking about plans and gifts by the end of January. Prep a newsletter with gift or date ideas, like a couples massage or a romantic product from your shop, early in the month so it’s ready to send when interest starts peaking.
2 Blog Post Ideas for Health and Wellness Businesses
Blog posts can attract potential customers for months (and even years) to come — and these ideas have staying power. Put together one or both of them this month and repurpose them to keep connecting with new audiences.
Blog Post Idea: Annual Trends
From wellness hours to exosomes, 2025 will bring new products, services and buzzwords into the health and wellness space. Identify several trends you see that align with your business and write a blog post breaking down how your audience (and potential customers) can incorporate new trends into their 2025 routines
Blog Post Idea: New Year’s Resolution Guide
Help your audience turn their New Year’s resolution into action by providing them with a roadmap for accomplishing their health and wellness goals this year. This is your chance to go deeper than a social media post. Incorporate a mention of your service or product, as well as affiliate links to other associated items that can help them reach their goals.
Content & Copy To-Do List
Let’s leave the last-minute scramble to create content and copy for your health and wellness in 2024. This year, use this monthly list to help you plan ahead and turn your health and wellness content ideas into action.
January Content & Copy To-Do List
- Finalize all Valentine’s Day copy and content.
- Finalize all President’s Day promotional copy and content.
- Refresh services pages and website copy to align with 2025 Q1 offerings.
- Start planning spring and Easter content so you can begin searching for freelance help in February.
Set aside some time for these content and copy tasks now so you’ll be well-prepared for a busy February.
What’s Next?
Now, it’s time to get planning and creating! Fill your content calendar with these ideas and set aside some time to create and schedule each item. Too busy to write? No worries! Hire a freelancer copywriter or content writer to execute your vision while you work on the rest of your business. Contact me today.
