Golf Content Ideas for January

Golf is poised to be bigger than ever in 2025, which means it’s time for businesses to brainstorm some golf content ideas for January.

If you’d rather be at the driving range instead of behind a desk, don’t worry. This post is your ultimate guide to January content and copywriting guide. Whether you’re selling a golf product, like attire, gear or tech, or seeking new clients for a service, like lessons or a club membership, this guide has everything you need to create content and copy for your golf business.

Consider this guide your jumpstart to January content and copy planning. You’ll find key dates for January, golf content ideas for social media, email and blog posts, and a manageable to-do list that will make executing your content and copy strategy as easy as ordering your drink of choice at the 19th hole.

So step out of the tee box for a second and grab your calendar. It’s time to create your content and copy plan for January!

January Calendar for Golf Businesses

From national holidays to key golf tournaments, these January dates can provide plenty of easy-to-implement content ideas for golf businesses.

Jan. 1: New Year’s Day

Jan. 15: Martin Luther King Jr. Day

Jan. 15: National Hat Day

Jan. 20: Take a Walk Outdoors Day

Want to plan even further ahead? Check out our complete 2025 Golf Holidays Calendar.

Use these dates to inspire golf content ideas for your business. Created in Canva.

5 Social Media Content Ideas for Health and Wellness Businesses

Need inspiration for an Instagram post or TikTok? Look no further! Incorporate one (or all five) of these golf content ideas into your calendar for January.

Carousel Idea: Improving Your Game in One Year

Whether you focus on all-around improvement or on a particular aspect of the game, like chipping, tell a story about a golf transformation. When choosing a story, try to picture a goal your client might set as their golf resolution for 2025.

Reel Idea: How to Fake It ‘Til You Make It on the Course

It’s a new year, which means you’ll see plenty of new golfers making their first-ever trip to the driving range or golf course. Create a reel (or a series of reels) showing them the ins and outs of using the driving range or booking a tee time. Bonus points if you can find a way to incorporate humor!

Reel Idea: How to Hit Driver

You can never go wrong with a golf tutorial reel! In January, help your audience improve their drive. If you’re targeting beginner golfers, break down the basics so they can practice with confidence. If you’re targeting more experienced golfers, provide more nuanced instruction on things like grip or stance.

Carousel Idea: Connecting Through Golf

Golf is more than a physical game — it can also introduce you to new people and new opportunities. If you sell a golf product, highlight some local golf groups or share how to find one. After all, the more often golfers play, the more likely they are to seek out new attire or gear.

Reel Idea: A Round with the Head Pro/Designer

Follow a key member of your team as they play a hole or an entire round. Ask them to share a little bit about their passion for golf to help your audience connect.

Add these golf content ideas to your social media calendar for January. Created in Canva.

4 Newsletter Ideas for Golf Businesses

Whether you send a newsletter weekly, monthly or somewhere in between, these ideas are for you! Pick one or two to add to your content calendar this month.

Newsletter Idea: Goal Roadmap

Think of the potential golf goals your ideal client might set for 2025. Break down their path to accomplishing their goal. If possible, mention how your service or product can help.

Newsletter Idea: 2025 Golf Trends

What do you expect to take the golf industry by storm in 2025? Focus on golf trends closely associated to your product or service, or just cover the industry as a whole. However you approach this, give your readers the inside scoop on what’s to come this year.

Newsletter Idea: Where/How to Play in the Winter

The holidays may be over, but it’s still cold outside! Show readers some new gear to help them stay warm on the course or highlight indoor venues with golf simulators or other tech. You can even share some tools to help them practice at home.

Newsletter Idea: Valentine’s Day Ideas

People will start searching for Valentine’s Day ideas in mid to late January and you don’t want to miss the chance to capture their business! Prepare a newsletter with gift ideas and golf-related dates so you’re ready to go when interest spikes.

Your email audience will love these easy-to-write golf content ideas for January. Created in Canva.

2 Blog Post Ideas for Golf Businesses

Blog posts can attract potential customers for months (and even years) to come — and these ideas have staying power. Put together one or both of them this month and repurpose them to keep connecting with new audiences.

Blog Post Idea: How to Improve Your Golf Game in One Year

At its core, golf is a game that emphasizes self-improvement. Help your audience improve by creating a post with a month-by-month breakdown of skills to work on to improve their game. Get as in-depth as you need to depending on your audience.

Bonus Tip: Repurpose the post into a checklist and use it as a lead magnet to help grow your newsletter list.

Blog Post Idea: The Newbie’s Guide to Golf

Welcome new golfers with a comprehensive guide to help them feel more comfortable on the golf course. Break down how to book a tee time, warm up and common course etiquette. Incorporate a reference to your product or service if possible.

Use these golf ideas to create blog posts that will appeal to potential customers all year long. Created in Canva.

Content & Copy To-Do List

Let’s leave the last-minute scramble to create content and copy for your golf business in 2024. This year, use this monthly list to help you plan ahead and turn your golf content ideas into action.

January Content & Copy To-Do List

Finalize all Valentine’s Day copy and content.
Finalize all President’s Day promotional copy and content.
Refresh services pages and website copy to align with 2025 Q1 offerings.
Start planning spring and Easter content so you can begin searching for freelance help in February.

Set aside some time for these content and copy tasks now so you’ll be well-prepared for a busy February.

Add these items to your January to-do list today. Created in Canva.

What’s Next?

Now, it’s time to get planning and creating! Fill your content calendar with these ideas and set aside some time to create and schedule each item. Too busy to write? No worries! Hire a freelancer copywriter or content writer to execute your vision while you work on the rest of your business. Contact me today.